SIX FACTORS THAT WILL INFLUENCE PUBLIC RELATIONS IN 2018
October 30, 2023 - 11:38 AM
The public relations world continues to evolve, and in the digital age we're presently in, we can expect some major shifts. Here are 6 things to watch out for in 2018.
Switch to consumer content consumption: Videos have started taking the lead on social media, and this is likely to grow in 2018. PR agencies may need to create more of video content to reach media and influencers. Traditional Press releases, will mainly be published by online news portals, however, as most print media today focuses on their digital strategy, video content from agencies is more likely to be embraced. Therefore, for agencies putting out traditional press releases, it might be time to now think of sending them out with video releases. Therefore, the spokesperson quotes could be videos whereby; it empowers digital media to upload on their social sites and websites instantly.
Evolution of the media landscape: The media landscape in the UAE has significantly changed in the last two years. Traditional media has found it challenging to survive and a number of publications have shut shop completely. A majority of them have stopped printing and have completely gone online. What then happens to the agencies fulfilling the demands of costumers that continue to emphasise on mainstream traditional media?. This year is likely to witness the majority of print publications switching to online modes, as the content is fresh and hopefully news is reported in real-time"
Growing number of bloggers and influencers: The region will witness a surge in bloggers that specialise in various different segments. Filtering these bloggers according to their real-reach and engagement will continue to become client-agency debates. More bloggers-only events will continue, as the media struggles to find advertisers to survive the downturn.
Emphasis on personal branding: As an SME, it's a good reminder to understand and buy in the fact that "people buy from people", and therefore as an entrepreneur if you are media-shy, it's time to embrace toastmasters/public-speaking classes and undergo some rigorous media training programmes. Brand equity will continue to be built upon personal branding as well.
Emotional quotient: Marketing campaigns that focus upon building and nurturing the emotional connection with their consumers will lead to maximum customer retention. It's important to now think about how one can build and maintain a space in the consumer's hearts.
Values and CSR strategy: For companies that currently don't have a budget for, or believe in giving back, it's time to re-think your marketing strategy. Corporate social responsibility does emotionally connect with end-consumers and does lead to building upon the credibility of a company. Narrating success stories, building and making a difference in communities, will significantly catapult companies to credibility and create a lasting space in the hearts and minds of their stakeholders and consumers.
Foreign investors who acquire real estate in Dubai worth a minimum of AED 2 million can now apply for a 10-year Golden Visa, a remarkable opportunity provided by the DLD. This initiative has been implemented to encourage more investments in the Dubai property market and boost the economy.
The Golden Visa is an excellent opportunity for those
Here's what you need to know about it.
As is commonly understood, a Golden Visa is a residency permit valid for 5 or 10 years, that confers various advantages, such as the ability to reside and work in the UAE for a prolonged period, without the requirement of a local sponsor or employer. A Golden Visa presents investment prospects, elev
The UAE has made significant progress in promoting female entrepreneurship over the years. In the UAE, 77.6% of women-owned businesses (WOB) are run by people under the age of 40, according to a recent survey by NAMA Women Advancement in collaboration with UN Women.
The results of this study were published in the book "Women-Owned Businesse
According to E-commerce DB, the United Arab Emirates is the 28th largest market for e-commerce with an expected revenue of USD 11,782.3 million by 2023. E-commerce has helped many businesses gain access to the world market, allowing small businesses to expand their reach.
Setting up an e-commerce business has numerous benefits. Not only does it
CORPORATE BANKING
Opening a bank account for your company has many advantages. It contributes to the improvement of the company’s credibility, improves the financial management of the company, and offers protection for business funds, creating easier financial transactions. Clients of the company will feel reassured about its legitimacy, a
The United Arab Emirates mesmerizes with its incredible scenic beauty and unmatched modern infrastructure! It is impossible to believe it was once a vast desert with no amenities or life. However, the gracious rulers of the region had the vision and foresight to turn around the fortunes and make UAE a powerful and modern nation highly respected tod
The United Arab Emirates (UAE) offers a Golden Visa program for investors, entrepreneurs, and talented individuals looking to live and work in the country. This program grants long-term residency to individuals who make significant investments in the UAE, allowing them to stay in the country for up to 10 years and potentially even apply for citizen
The United Arab Emirates (UAE) has constantly been leveraging its limit to broaden the business scope. The Emirati Government's visionary leadership has aided in transforming the concept of business incorporation. Various segments and dedicated regions have been developed across the UAE to focus on specific business industries. Because petroleu
Business in the United Arab Emirates (UAE) has been growing to make many ex-pats into Business entrepreneurs. The investor-friendly regime has ensured that Dubai, Abu Dubai, and other emirates in the country are fertile for the growth and development of businesses. Consequently, the UAE witnesses one of the pinnacle enterprise locations around the
The idea of setting up a business in Dubai can be a lucrative opportunity for a company to broaden its reach and establish a reputable brand name internationally. You can benefit from Dubai's cutting-edge infrastructure, strategic location, easy access to nearby markets, and world-class connectivity whether you're a small, medium, or large
Dubai has been the flag-bearer of the United Arab Emirates's global progress for quite some time. The city provides expanding economic opportunities, diverse business start-ups, and investor-friendly policies to entrepreneurs from all over the world. Before you start forming your company, you must decide which free zone you want to operate in.
The United Arab Emirates (UAE) continues to attract more businesses around the world due to its strategic locations and business-friendly ambiance. To set up a business in Dubai legal procedures and documentation must be followed for ensuring the Legal Setup of your Business in Dubai. Once you've completed all of your legal procedures, starting
A business setup in Dubai can be a lucrative opportunity to expand the company's reach internationally and establish a reputable brand name. Whether you're a small, medium, or large business, you can take advantage of Dubai's cutting-edge infrastructure, strategic location, easy access to nearby markets, superior connectivity that makes
Trading is one of the most critical industries in the United Arab Emirates (UAE). According to new data, the UAE is the world's 25th largest exporter in the world. before that, we must see the trend. In 2014, Dubai was ranked first for airport connections to business districts and fifth for the most affordable city, making it a global 'City
The United Arab Emirates is one of the top trade and commerce destinations in the world. Authorities of Dubai have taken certain measures to boost the trade and commerce activities in the country to make the business hub of global trade. It has persistently seen trade and commerce growth in the past few years and it is continuing to do so. With a b
The first step in starting a business is to develop a winning business idea, but ideally, you will create a business that both interests you and fills a market need. When expanding your business in the city, you must raise awareness among the locals. It is critical to strike deals with local import and export dealers to maintain good connectivity.
Anyone Who is wondering to start a business in Dubai always considers the cities of the UAE as their first preference. For investors, the UAE has become a household name. As a result of doing business in the UAE, many residents have become successful entrepreneurs. The investor-friendly regime has made Dubai, Abu Dubai, and the country's other
When we look at how far Dubai has come in such a short period, it is easy to see why starting a business in Dubai is such an attractive prospect to many entrepreneurs. A business setup in Dubai is often a moneymaking chance to form a business, grow internationally, and build a reputed brand name. Whether you are a little, medium, or massi
Dubai is a grounded destination for business investors to step forward. Over the years, Dubai has become one of the most significant places to set up Business. From broad diversity in population to a flourishing economy, Dubai is a city of opportunities to large investors.
One of the attractions to set up business in Dubai is its tax r
The government in the UAE offers various incentives to Foreign business owners to register a business in Dubai. With the investments pouring in, there has been an increase in the number of companies in Dubai. The city's economy is flourishing, with no taxes, and their world-class infrastructure, business registration Dubai is on an all high. Al